Britain’s “Media Agency of the Year,” Steak Media, has announced its U.S. launch, naming as its first clients the fashion brand French Connection, the luxury lingerie brand Myla and the global mobile-based community FunkySexyCool.

Steak’s impressive growth has been guided by its board which includes advertising and media experts such as Mother’s Matt Clark, financial director and partner; Robert Campbell who founded Rainey Kelly Campbell Rolfe, was creative director and vice chairman of Y&R Europe, and executive creative director and vice chairman of McCann Erickson; and Steak’s Chairman, Seb Bishop, founder of Espotting and ex-creative at Publics and Rainey Kelly.

Steak is the search-led digital agency, offering search engine marketing, online reputation management, mobile search, digital media planning and buying, affiliate marketing and digital creative.

Established in 2005, Steak’s origins lie in search marketing. Steak’s management team were founding members of Espotting, the company that pioneered search marketing in Europe in 2000, providing paid listings to Yahoo Europe, Lycos Europe and Ask, before being sold in a deal that valued the company at $186 million.

Chrysi Philalithes, ex-Espotting founding member and vice president of global marketing and communications at MIVA, was appointed as launch managing director.

~Giselle Abramovich

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