Yahoo Inc. says that it will debut its long awaited advertiser publisher exchange dubbed APEX in the second quarter this year.
At least that’s what the Internet giant’s CEO Jerry Yang told executives at the Interactive Advertising Bureau conference in Phoenix, AZ. APEX has been in testing since last summer and is designed to coordinate advertising with content, creating a more relevant experience. Yahoo says Apex will help it create cross-channel  ad campaigns in search, display and mobile. I guess we’ll just have to wait and see.

~Giselle Abramovich

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