Glu Mobile Inc. entered into a partnership with Sega in order to bring the 2008 Beijing Olympic Games to mobile phones.

The game Beijing 2008, developed by Sega, includes four Olympic events mimicking the actual games in Beijing. Mobile phone gamers can choose from different schemes and levels.

Glu, based in San Mateo, Calif, is a mobile game publisher. Founded in 2001, the company has offices in London, France, Germany, Spain, Italy, Sweden, Poland, Russia, Hong Kong, China, Brazil, Chile, Canada and San Clemente, Calif.

This venture follows closely behind Glu’s recent announcement of titles said to be launched in the second half of 2008. New titles include games based on global brands from partners including FremantleMedia, Hasbro, Warner Bros. and DreamWorks as well as all-new, and sequels to, Glu original titles.

The titles expected in North America include Demolition Derby, Ice Age: Mammoth Mayhem, Vegas Hustler, Hamster Mansion, Transformers: G1 Awakening, Family Feud, Brain Genius 2, Concentration, Dirt , Madagascar: Escape 2 Africa, Deer Hunter 3, The Price is Right, Superman/Batman, and Bugs Bunny: Rabbit Rescue.

Glu Mobile also recently announced an agreement with Sony Pictures Television International (SPTI) for mobile games distribution. The terms of the agreement allow Glu to distribute new and existing mobile games on behalf of SPTI in Europe, Canada, the Middle East, New Zealand Latin America, Australia and Africa.

The first title said to be released is the mobile game of the new movie, Hancock. The game was produced by SPTI.

Glu is also expected to distribute the new versions of the Wheel of Fortune and Jeopardy mobile games, produced by Sony.

The 2008 Beijing Olympics Games are also familiar with the mobile circuit. A recent Pepsi campaign introduced a new challenge for targeted consumers ages 12-24. The terms of the challenge called for consumers to upload photos along with basic information, such as birth date, mobile number and nickname. Consumers then cast their votes via mobile.

Winners were awarded the title of Pepsi Creative Challenge star, and were placed on all of Pepsi’s packaging to be featured during the Summer Olympics in Beijing.

–Posted by: Gabby Kalika

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