Posted by: Giselle Abramovich
With the Search Engine Strategies Conference and Exhibition right around the corner, I figured I’d interview one of the show’s long-time attendees Kevin Lee, co-founder of Did-it to see his outlook on the show and mobile search. Here’s what he had to say:
Giselle Abramovich: With mobile search picking up the pace, the SES show has three panels that are dedicated solely to the channel. What are some of the most recent developments in the mobile search arena, that you feel will truly pave the way for mobile search?
Kevin Lee: IPhone clones will be key in the evolution of mobile search. The user experience must improve to stimulate usage.
GA: Did-it is a master at Internet search on the PC. Will your company be moving into the mobile search space in the next few years? Why or why not?
KL: We keep testing things and as we get success stories, we will move more heavily into mobile advertising.
GA: What are some of the challenges and opportunities in mobile search? What’s your assessment of mobile search and where do you think things are headed?
KL: The biggest challenges are scale (not large enough) and finding the appropriate way to charge for advertising. CPC and CPM may not be right, so CP-Call or some other metric may work
GA: In regards to the show, why does Did-it like to exhibit at SES.
KL: Our audience is there.
GA: What are some of your impressions of past shows?
KL: Open discussion and a thirst for learning best practices are conducive to a great conference.
GA: What are some of the important topics you are looking forward to attending?
KL: I like to keep up what brand marketers are looking into, so I’ll pop into the sessions with major spenders represented.
Posted in Marketing on Thursday, March 6th, 2008 | No comments »
Tags: Did-it, Kevin Lee, mobile search, SES
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Posted by: Lauren Mooney
SnapTell (http://www.snaptell.com), a provider of image recognition-based mobile marketing technology, has come out with something called Mobile Movie Explorer.
Mobile Movie Explorer allows consumers with mobile phones with cameras to take a picture of a DVD cover and then send the photo to SnapTell via text and then get back information on the movie.
The information includes reviews, DVD prices, run times, description of the movie and a link to Amazon to buy the movie.
To check this out for yourself take a photo of a DVD cover, send your photo to dvd@snaptell.com and the rest is seemingly magic.
Posted in Arts and entertainment on Wednesday, January 23rd, 2008 | No comments »
Tags: , Mobile Movie Explorer, SnapTell
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Posted by: Giselle Abramovich
What will be the biggest stories in the mobile marketing world this year? SnapTell discussed the next 365 days with industry experts, its customers and partners, and came up with these 10 predictions:
1. Support for MMS shortcodes by major carriers will launch in the first half of 2008. Consumers can then quickly and easily “text” a picture to a shortcode.
2. Launch of Google’s Android handsets by carriers will foster real openness and innovation by independent software vendors and service providers alike.
3. Apple’s February release of a developer’s kit for the iPhone will bang the last nail into the coffin of closed systems.4. Carrier agnostic applications and solutions will be the big winners in this brave new open mobile world.
5. OpenID will be broadly adopted on mobile platforms first, but not until late 2008.
6. Privacy concerns regarding mobile marketing will be front and center in the news this year; campaigns that are not strictly opt-in will risk being seen as phone spam.
7. Mobile web usage will soar in North America in 2008. (The rest of the world is already wondering what took us so long).
8. Consumers’ interest in ringtones, screen images, games and other options will wane; carriers will turn to mobile advertising to replace this revenue.
9. Web 3.0 will appear on smart phones first.
10. Location capabilities will be a key area to watch in the mobile market as more phones come equipped with GPS. Providing information that consumers want, when they want it, is the key to mobile marketing success in 2008 and into the future.
– posted by Giselle Abramovich
Posted in Marketing on Thursday, January 17th, 2008 | 4 Comments »
Tags: Android, Google, MMS, Mobile marketing, OpenID, SnapTell
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With the Search Engine Strategies Conference and Exhibition right around the corner, I figured I’d interview one of the show’s long-time attendees Kevin Lee, co-founder of Did-it to see his outlook on the show and mobile search. Here’s what he had to say:
