Day three at CES: Val Christopherson reports from Las Vegas
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LAS VEGAS – A few things are clear about this year’s show: It’s crowded and frenetic, and there is a lot of buzz that simply did not exist last year.
Attendance is definitely up. Walking the show floor, which is filled with non-stop activity, there seems to be more purpose among the people here, as if they are ready to get back to work and move onto the future, as opposed to the skepticism and job hunting that seemed to be so prevalent last year.
From a technology standpoint, if there was one significant difference from last year’s show, it’s all about the screens – digital, touch, 3D, clarity, enhanced user interfaces.
Booths are crammed with impressive TVs, mobile screens and large-format displays. Devices such as smartboards, e-book readers, phones and TVs all have touchscreens.
Intel had its huge Infoscape interactive touchscreen display that looks like something out of the latest James Bond film. Kodak has a large touchscreen display, too.
If you’re in Las Vegas, get to the Samsung and Microsoft booths to see their displays – you won’t be sorry you made the trek.
Engaging users in a “touch and feel” experience with technology seems to be a common theme.
TOUCHING SCENE
What does this mean for mobile?
Well, it’s good news. Mobile is everywhere, in every booth – NBC Universal, Samsung, Dolby, LG, Sony, Pioneer, Ford. It seems like every vendor has a mobile application. Everyone is talking mobile in an unprecedented way.
There is an e-billboard streaming live TV over Clearwire’s 4G Clear network, which is up and running in Las Vegas.
Tivit launched a mobile TV receiver that enables users to watch TV on a smartphone or laptop computer.
Mobile digital television may finally be here, with a live demo from the Open Mobile Video Coalition and mobile DTV-enabled mobile phones now available from a U.S. carrier.
So it’s really upbeat – all about touch screens for TV, mobile, whiteboards – all about ‘touch’ – Apple influence everywhere. Also, mobile is everywhere – in the booths of Dolby, NBC Universal, Samsung, Sony and Pioneer.
Seems like TVs, 3D graphics and mobile are the three major focuses. Also a big uptake in mobile use in cars – Microsoft booth is full of cars, Ford is here in a big way, too. It’s very upbeat.
At the risk of indulging in hyperbole, CES 2010 may be the show where those of us who regularly attend look back in a handful of years and say, “This was truly the breakout year for mobile.”
Val Christopherson is managing director of Global Results Communications, Irvine, CA. Reach her at valeriec@globalresultspr.com.
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Tags: CES, Global Results Communications, mobile, Mobile marketing, touch screens, Val Christopherson
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