Is the mobile channel good only for B2C advertisers?
Posted by: Giselle Abramovich
How can b2b companies use the mobile channel to generate revenue? Please help! This question seriously haunts me at night and I need some input!!
email me with your answers: giselle@mobilemarketer.com
Tags: b2b
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I see some very clear opportunities here how B2B can use mobile channels to generate revenue. Retailers and distributors can easily have systems in place to process inventory and orders. We are developing an application now that will allow a pick list on the retailers side that feeds into the distributors database. What happens is retailer performs their inventory and via SMS they text over their order using 3 to 4 digit codes. Example 234 50 (234 product / 50 qty).
On the distributors end a order will be processed in their system and a confirmation will be sent via email and sms back to retailer.
It’s a start and I think there are many other possible applications that can come along…
January 24th, 2008 at 3:58 amhmmm sounds interesting…maybe I can write something about it for the publication??
February 5th, 2008 at 4:27 am