A chat with Limbo execs
Posted by: Giselle Abramovich
With the New Year just around the corner, marketers need to start planning for a year full of mobile marketing, as this is the year for mobile.
Two executives from mobile entertainment company Limbo see a lot in store in terms of mobile advertising next year. Associate editor Giselle Abramovich interviewed Dave Oberholzer, vice president of corporate development at Limbo and Jonathon Linner, co-founder/CEO of Limbo.Giselle Abramovich: What is the key trend you forecast for mobile campaigns next year?
Dave Oberholzer: Carriers will open up and start allowing programs and functionality that they never would have in the past.
Jonathon Linner: Demand for SMS advertising will be high, but the inventory will be in short supply, therefore, CPMs will increase.
GA: How will 2008 campaigns differ from 2007 campaigns?
DO: Creativity in mobile marketing programs will really start to kick in.
JL: We won’t see as many premium SMS campaigns. Consumers & legislators will get tired of premium SMS malpractice. As consumers vote with their feet and the government threatens legislation, carriers, mobile content companies and TV networks will be forced to – and will – react quickly.
GA: What does this mean for marketers?
DO: Time to jump in.
JL: Without premium SMS in the marketplace, the industry will be able to establish more credibility among average consumers.
GA: What other trends do you anticipate for mobile campaigns next year?
DO: The volume will dramatically increase as the factors above hit.
JL: Mobile marketing will grow 10 times faster in 2008 than online advertising.
– Posted by Giselle Abramovich
Tags: , Dave Oberholzer, Jonathon Linner, Limbo, SMS
Share:
